Step into who you truly are and live the life you’ve imagined.

Hi, I'm Samuel Gegen

Founder of SELF LABS

This is my Story

Born and raised in a small town in Kansas, I always felt different. Growing up in a place with limited opportunities and small-town mindsets, I struggled with confidence and self-worth. Despite a challenging childhood filled with bullying and a desperate need to fit in, I knew I was destined for more. My small town had just one bar, one pizza place, one church, one bank, and a gas station. It was a place where most people didn’t aspire for more, but I always felt a pull toward something greater.

My Turning Points

My journey to self-acceptance and personal growth began in high school and continued through college, where I grappled with my identity and an escalating relationship with alcohol. Despite the turmoil, I graduated with a B.S. in Kinesiology in 2009, but my battle with alcohol continued, leading to multiple DUIs and a realization that I was living a lie. I tried to force normalcy, but it was a constant internal battle.
At 25, I came out to my family and began the difficult journey of embracing my true self. It wasn't until 2016, after a particularly dark period, that I decided to quit drinking for good. One of the turning points was a moment of desperation, where I found myself in a bathtub, contemplating taking my own life. The weight of living inauthentically and battling addiction had become too much. Choosing life and sobriety transformed my world, leading to clarity, improved health, and career success. I broke sales records, moved into leadership roles, and eventually made six figures, all while staying committed to my sobriety.

A New Path: From Corporate Life to Personal Empowerment

In 2022, seeking further growth, I moved to Dallas, launched my podcast "Muscle Mindset," and started building my own business. I knew I was meant for more than corporate life. There was a growing disconnect between the corporate values and my own, and it just didn't feel right anymore. I realized it was time to leave and take a chance on myself and my skills. By 2023, I left my corporate job to pursue my passion full-time, focusing on helping others achieve their dreams through goal setting and personal development.

My Mission: Empowering Your Transformation

My mission is to empower people to take control of their lives, set actionable goals, and navigate life transitions with confidence. Through courses, memberships, and strategic coaching, I help clients become the heroes of their own stories.

Who I Help: My Ideal Clients

My unique gifts lie in guiding individuals through significant life changes, whether it’s quitting a job, starting a business, or any major move. I understand the fears and challenges that come with these transitions, and I provide the strategic guidance and empathetic support needed to navigate them successfully.

What I Offer: Structured and Supportive Growth

The key to my approach is actionable steps and a positive mindset. I’ve developed frameworks and modules that guide people through the process of setting and achieving their goals. This includes changing belief systems, elevating confidence, and creating detailed action plans. My goal is to help clients create a life of magic they don’t want to escape from.
I believe in people and their potential. I’ve seen firsthand how proper mentorship and a supportive community can transform lives. My online business model includes a membership community, courses, and workbooks designed to empower individuals to reach their potential and find their community. There’s immense power in surrounding yourself with like-minded people who uplift and inspire you.

Why Choose Me?

I bring empathy, energy, and a strategic mindset to my work, ensuring that everyone I help feels empowered to believe in themselves and accomplish anything. My journey has taught me the importance of gaining confidence in oneself and one’s abilities, which is the driving force behind my products. I aim to help people find confidence in their abilities and achievements, transforming their mindset and setting them on a path to success.

Join me on this journey to create your dream life through actionable steps and a mindset geared for success. Together, we can achieve greatness and unlock your true potential. Whether you're navigating a life transition, setting ambitious goals, or seeking to build confidence in your abilities, I am here to guide and support you every step of the way.